To make a positive contribution to a developing world community;

To create a source of income (micro economy) in the Rif region that is sustained by the local community such as the introduction of rural tourism ventures;

Developing Rif community projects which address education, health, language exchange, conservation , entrepreneurship and innovation and waste disposal;

Establishment of community centre in the heart of the Rif to facilitate various projects, rural tourism and challenge events.

To form a model for future sustainable development communities.

RifCom was inspired by a small group of individuals who shared a dream to improve lives in an area just across the straits of Gibraltar. After embarking on corporate challenge treks into the heart of the Rif Mountains in Northern Morocco for two consecutive years and after witnessing firsthand the poverty the locals had to endure on a daily basis, the concept of RifCom was born. The vision included making a positive contribution to communities in real need of assistance and to reach out to their neighbours who are so geographically close but yet so far apart in every other sense.