The Rif is a mountainous region located in Northern Morocco. The Rif Mountains are not part of the Atlas Mountains but belong to the Gibraltar Arc geological region, the name comes from the Berber word arif (Arabic for wise). The region is well known for its geographic diversity, mountains, sea, rivers and hills. The Rif Berbers or Riffians call themselves Amazigh, which means The Free People. They are considered tough and hardened people because they live in extremely uninviting environment, but are also proud, hospitable and well-spirited. Riffians are among the original inhabitants of this area. Their language, Tarifit, distinguishes them from other Berber peoples in North Africa. The Amazigh mostly rely on the fig and olive trees that cover the mountainside as their main source of income, whilst others are engaged in small businesses. The mountains of the region have had severe erosion problems, which have affected productivity. Unemployment is a major problem in this part of Morocco, perhaps up to 60% in some areas, and this has forced a number to migrate to other places for work, either within Morocco or further away in Europe or North Africa. The Amazigh live a very simple life compared to other more developed countries, but it is their belief to keep traditions that they follow alive for years to come. They have strong family values, which keeps them bound together despite their rough living conditions.